The real estate industry has greatly suffered due to the pandemic outbreak, but it is time to get it back on track. Right now the real estate industry is booming, so now is a great time to generate real estate investing leads.
Today we will discuss four ways to generate real estate investing leads for you:
1. Live-Stream Open Houses
Live streaming is one of the most powerful tools in digital advertising to build brand awareness and top-of-mind recall amongst our target audience. Virtual live-streamed options are gaining popularity and give you the added advantage of broadcasting to a larger set of audiences as compared to a traditional on-ground open house event. It is also an effective way for potential home buyers from all across the world to find their ideal real estate opportunities right at their fingertips.
2. Leads through LinkedIn Groups
Joining LinkedIn groups is a sure-shot way to connect with your core target audience group. Since most LinkedIn Groups already have a defined niche, this filters out people who might not be interested in your real estate and brings you on a one-on-one basis with your bullseye audience. LinkedIn Groups also offer real estate investors a better conversion rate, so it is one option they must explore.
3. Update The Blog Section on your Website
A real estate lead generation business is incomplete without its own blog section on the website. Creating and maintaining your own real estate blog ensures that all traffic is diverted to your own asset, that is, your website and your sales funnel is completed once the user lands on it. Blogs also allow you to improve your search engine ranking and offer greater visibility to your current as well as potential clients. This also helps in building customer loyalty and trust factor and improves the overall persona of your real estate business.
4. Leverage Facebook Paid Advertising
Another effective lead generation approach, especially during the covid outbreak, is to use Facebook Paid Advertising. Being the most popular social networking platform, chances are that majority of our real estate potential customers are already available on Facebook and use it daily.
Facebook also offers an easy-to-use platform that lets real estate professionals create low-budget ads and specifically customized targeting, giving you a lot of room to explore. You also get to study your customer’s digital behavior, preferences, and interests, and it helps you understand your target audience so you can create your market strategy based on these results. Facebook is great for cross-promoting as it lets you market your on-ground events or drive traffic to your website.
Closing Thoughts
Here are some of the most effective ways to generate real estate investing leads. With the evolution of digital marketing and customer data available at your disposal, you can experiment and take advantage of carrying out a data-driven lead generation that pays off in the longer run.